If your eCommerce website is not generating as much revenue as it should, perhaps it’s time to review your eCommerce conversion optimization tactics. Below are a few tactics to improve your online sales numbers.
Invite your audience
First time visitors to your online store may feel overwhelmed if there design or navigation does not guide them to take action. The first rule to eCommerce optimization is creating a user friendly interface. Choosing a design layout and colors that appeal to your target customers is critical. You must ensure that the focal point of the design is what you are selling. The product should stand out in every way. For example have large and clear product images, simple but detailed description and specs. Also make sure that all call to action buttons or banners are clearly visible. Setting up an introduction video is a great way to welcome potential buyers. They will feel more at ease. Present them with an incentive for them to shop with your company, like a first-time visitor coupon.
Remind visitors of their “abandoned carts”
According to the Baymard Institute, an average of 67.86% of online shoppers abandon their ecommerce carts. Set up your eCommerce to email or text a reminder to the customer to finish their transaction. You can also remind them of the unpurchased products added to cart from their last visits. If you have a pay per click campaign, implementing remarketing campaigns will help bring back previous visitors.
Leveraging social media
56% of Americans have a profile on a social networking site. You can leverage social media traffic by allowing users to login and make purchases from your eCommerce website using their social profile login credentials. Facebook, Twitter, Google plus and other popular social networking platforms provide a login API. This allows you to fetch information from their social profiles instead of forcing them to fill out a long registration form. You can also provide them options to review and share products they have purchased from your website.
Stay in touch with visitors
Email and newsletter lists can keep your target audience in the loop with company and the latest available products and specials. Over time, this will prompt their desire to buy from your online store.
Imperial Web Solutions will develop or recommend the most optimized process that will guarantee your success. We examine your entire web store and identify all areas of improvement to make the shopping experience faster and produce quick sales conversions. Request a free quote today. Call 1.866.941.1932.
